The Coach

I've been where
you are. That's why I coach.

This isn't theory. My wife and I lived the stress of feeling behind — and we found our way out. Now I help others do the same.

The Story

It started in college — and it took years to fix.

Bad spending habits. No plan. Then the mistakes compounded — debt stacked up, stress followed, and for a long time my wife and I didn't have a path out.

We were constantly trying to outrun our spending. Every month felt like a race we couldn't win. It was exhausting — not just financially, but emotionally. The stress of never feeling like you have enough wears on you in ways that go far beyond your bank account.

The turning point wasn't a windfall or a lucky break. It was a decision. We got tired of the cycle and committed to getting rid of our debt and managing our money with intention.

That decision changed everything.

Jim Morse
Founder, Game Plan Money
Where we started
  • Bad spending habits from college
  • Debt stacking up with no plan
  • Constantly outrunning our spending
  • Exhausted, stressed, and feeling stuck
Where we are now
  • Zero debt
  • House paid off
  • Real estate investor
  • Saving consistently
  • More in control than ever
Why Coaching

Athletics showed me what a plan coupled with consistency and practice can accomplish. Trusting the process drives everything I do.

01

Knee Cap to Knee Cap

Articles and videos are great — but they can't ask you the right question at the right moment. Coaching is personal. I want to sit across from you, understand your situation, and work through it together.

02

A Sounding Board & Accountability Partner

Most people don't need more information — they need someone in their corner who keeps them honest and moving forward. That's what I'm here for.

03

You're in the Driver's Seat

I'm not here to take over — I'm here to hand you the tools and help you use them. Your goals, your timeline, your life. I genuinely care about your success.

"Winning with money is not about luck. It's about having a plan you can execute week after week."

— Jim Morse, Game Plan Money
Ready to start?

Let's build your game plan together.

A free 60-minute huddle to map out your financial playbook. No pressure. No pitch. Just a plan.